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Owen Raun and Bill Rice Interview Payam Zamani Chairman and CEO with Reply.com

Fri, 29 Aug 2008 10:05:31 -0500

Payam is one of the originators of internet based lead generation. Starting with Autoweb in 1994, then moving to a Webvan model for dry cleaning and back to lead generation with Reply, he has experienced a great deal which he shares with us on this podcast. He explains Reply's lead marketplace and lead exchange model and how leads enter and exit these systems. Although relatively new to the mortgage generation business Reply handles Auto, Special Financing and Real Estate leads currently and looks to expand across more categories.

Latest News

Podcast Interview with Mike Ferree, Founder of Leadcritic.com and Marketing Manager with Zipsearch

Sat, 16 Feb 2008 11:56:33 -0600

Owen Raun talks with Mike Ferree about his experience as a buyer and seller of mortgage leads. He also tells of the founding of Leadcritic.com and the precursor to it – MoreInsite.com. Mike is truly interested in the advancement of our industry and the sharing of best practices both between lenders and between lead providers.

Latest News

Podcast Interview with Glenn Houck, Co-founder of LeadQual

Mon, 21 Jan 2008 17:38:47 -0600

Owen Raun with Onlinemortgageblog.com interviews Glenn Houck, Co-Founder of LeadQual. Glenn’s company works with lenders and lead providers to “scrub” leads purchased by the lender. LeadQual calls the leads within 30 min (usually within 2 min actually) as a representative of the lender and makes initial contact with the consumer. If the consumer answers the initial questions from LeadQual per the lenders instructions the consumers get transferred to a waiting loan officer at that lender. I found LeadQual could make lead sources I have shied away more attractive to me. With LeadQual, loan officers would work with actual consumers that had passed our pre-set filter questions rather then spending time chasing bogus or “less likely to close” consumers. LeadQual has only been in existence 2 years and works in other internet based sales industries.

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Podcast Interview With Jamie McDonald, CEO, and Ed Powell, VP Sales, co-founders of Sparkroom

Sat, 12 Apr 2008 13:58:06 -0500

Jamie and Ed discuss Sparkroom’s data analytics product and how it can benefit lenders in their lead buying decisions. Sparkroom rolled out in Dec 07 and currently has 4 lenders utilizing their system. Jamie’s background includes performance marketing work at Expedia and with an on-line education company. Ed helped create Sparkroom after spending time as a loan officer, then in marketing with Lendingtree and Getsmart as well as being in wholesale with Decision1. Sparkroom's product helps owner/managers optimize their decisions in selecting lead providers and the types of leads they buy.

Latest News

Owen Raun with Online Mortgage Podcast and Bill Rice with Kaledico speak with Jay Weintraub

Tue, 03 Feb 2009 10:19:14 -0600

Owen Raun with Online Mortgage Podcast and Bill Rice with Kaledico speak with Jay Weintraub, the founder of the upcoming Leadscon conference in Las Vegas. Jay gives us his perspective on what challenges lead buyers and sellers are currently facing. He also gives us the an overview of the conference and how people in our Industry will benefit from Leadscon. Should be a great conference.

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